About
Jon
Amezcua
Creative Executive. Business & Brand Strategist.
Positioning
Organizations bring me in when growth depends on a decision no one has made yet.
I find the opportunity a business is already sitting on, set the direction, and lead the work until it shows up in market — brands, products, retail and experiences that people choose and that the business can measure.
Most of my career has been spent inside global companies and the agencies that serve them, accountable for both the creative vision and the commercial result. I founded Brand Renovators to do that work on my own terms.
Taste is a form of judgment. I use it the way an operator uses a P&L.
Based
Los Angeles, California
Role
Creative Executive · Business & Brand Strategist
Experiential & brand work
Toyota · Levi's · Nike · Völkl · OGIO · Mission Belt · Luftgekühlt · Busch Light · Stagecoach · Bonnaroo · BottleRock · Outside Lands · Lollapalooza · Grammy Awards · Super Bowl · Billboard Latin Music Week · X Games · Dew Tour · CMA Fest · Roots Picnic · Camp Flog Gnaw · Firefly Festival · Cali Vibes · Ohana Festival
If you're building something worth defending, let's talk.
Contact →