Brand Strategy
The brands that matter still feel human.
A short argument, from Los Angeles, against the flatness of the current internet.
4 min read
Somewhere along the way we mistook clarity for coldness. The most durable brands — the ones we would defend at a dinner party — have never been cold. They have been human.
Human is not a font. Human is what happens when a company is willing to disagree with the market for long enough that the market comes around.