Jon Amezcua
Rule Your Beat neon environmental wall glowing over the Burger King activation at night

Billboard × Burger KingRule Your Beat

A late-night brand takeover built for the crowd, not the camera.

Burger King inside Billboard Latin Music Week — a nighttime footprint where the graphics carried the music, not the menu.

Illuminated Rule Your Beat arch framing guests entering the Burger King activation
Billboard Latin Music Week main stage under saturated purple lighting with Burger King branding
Guest holding a Burger King offer card in front of the lit activation graphics