Guests queued through the Opry 100 activation beneath the centennial signage

Opry 100A Century on Stage

One hundred years of country music, told at eye level.

A centennial brand experience for the Grand Ole Opry — cinematic pacing, hand-finished detail and a footprint people waited in line for.

Opry 100 signage rising against an open sky above the activation footprint

Opry 100 booth build in daylight with wood-framed graphics and guest stations

Oversized guitar floor sculpture set into the Opry 100 exhibition floor

Detail of custom Opry 100 bandanas laid out on the merchandise table

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